When I first started my side business I had very limited time – actually, I probably had about an hour in a day. I was working a full-time job, doing some work here and there. And that point, I sat down and tried to map out how I was going to do this.
At first, I realized that, even being a side project, I got to start treating my side hustle like a real job: at some point the future I knew I wanted to start making some money out of it. So I started to schedule every week the time I was going to allocate to it, and the time I had available in the beginning was basically during my lunch break, and some time in the evening, when I was not too tired.
How can you find your side hustle and grow it slowly to a full-time job?
1 Choose based on your interests and passion
As you will need to allocate your free time to it, but still working on it to grow it as a real job, you need to like it a lot. Choose something that gives you pleasure when you’re doing it, otherwise it will become just like a second job and you will get tired or stressed and won’t be able to pursue your side hustle in the long term.
2 Find prospects for your side hustle and talk about it to people
It all starts with the prospecting, and for some reasons people just hate prospecting or don’t know how to do it. You can’t hate prospecting when you are an entrepreneur, unless you can afford paying somebody else to find leads for you – which is still an option, but not if you are starting small and with very limited budget, as usually happens with a side project. If you want people to find your business, you got to talk about it. Don’t feel shy or worried of what other people will think. You need people to know about your business if you want to grow it at some point and you need to get used to talking about it.
3 Create your own brand
Whether you are a professional, such a photographer, a wedding planner, or a brand, such as jewellery brand or swimsuit designer, the next important thing is to create your own brand and point people to it, to create awareness and build credibility. There are many ways to create simple affordable websites, either on your own or with the help of freelancers. Same for logos and brand identity. You can also make a nice video to explain what your project is.
If you follow these 3 simple tips, your side hustle will start taking shape and slowly, with a lot of patience, it will become more and more a real business. If your idea is good, and if you are able to promote it well to find clients, you will manage with time and patience to turn it into your main source of income, without initially affecting your full-time job.